3 Reasons Why U.S. Small Business Owners Should Have a Blog

August 19, 2016
Blogging about your products and/or services enables you to connect with your clientele on an emotional level by conveying your unique and expert brand perspective.

As a small business owner, you are the expert on your products and/or services, and your clients want your expert opinion, which is where blogging comes into play. By blogging about your products and/or services, you are able to convey your expertise on whatever the subject matter to your clientele.

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Why 1 is the Loneliest Number in a Press Release Campaign

August 11, 2016
The key to issuing press releases is to target the right audience and write the newsworthy release with your audience in mind.

There is an old saying that “familiarity breeds contempt,” but in the world of public relations familiarity begets credibility. In other words, the more that media outlets know about you and/or your business, the more likely they are to get your name out to the public. But how does one achieve this? Commission not one but a few press releases of various topics related to you and/or your business, such as an anniversary, a milestone, an expert opinion, a new product, an expansion, a newsworthy event, etc.

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