In order for your small business to successfully market itself, the endeavor will need to be seen and treated as an investment. If this means your small business needs to outsource one tactic for the sake of quality and time, you ought to assess the efforts that can be taken care of in-house and on a dime.

Instead of dragging your feet through the dog days of summer, your team ought to look at the current content strategy in place for your small business. Use the sluggish summer to your advantage by mapping out the topics and innovative ideas you want to tackle further down the road.