The goal of both public relations (PR) and search engine optimization (SEO) is to create eye-catching content that will obtain earned media. So, naturally, any successful marketing campaign should blend PR with SEO. On the PR side, quality content will entice journalists, while SEO enables link building. Furthermore, PR professionals know which publications allow links, and SEO strategists know the keywords to use to generate organic SEO, aka the methods used to obtain a high placement (or ranking) on a search engine results page. If used together, the results can be astronomical for even the smallest small business, whose mission, like any other business of any size, is to see their website at or near the top of Google search results.