Why PR and SEO Go Hand-In-Hand

February 17, 2017
Furthermore, PR professionals know which publications allow links, and SEO strategists know the keywords to use to generate organic SEO, aka the methods used to obtain a high placement (or ranking) on a search engine results page.

The goal of both public relations (PR) and search engine optimization (SEO) is to create eye-catching content that will obtain earned media. So, naturally, any successful marketing campaign should blend PR with SEO. On the PR side, quality content will entice journalists, while SEO enables link building. Furthermore, PR professionals know which publications allow links, and SEO strategists know the keywords to use to generate organic SEO, aka the methods used to obtain a high placement (or ranking) on a search engine results page. If used together, the results can be astronomical for even the smallest small business, whose mission, like any other business of any size, is to see their website at or near the top of Google search results.

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Small Business Expo Helping Small Businesses Grow in 2017

February 10, 2017
Small Business Expo is America’s largest, and free, business-to-business trade show, conference, and networking event, which helps small business owners, start-ups and entrepreneurs take their business to the next level.

The new year is well underway and any small business owner that is in the midst of revamping or looking to grow their business in 2017 should attend one of the many Small Business Expos scheduled throughout the year in numerous major metropolitan cities across the United States. Small Business Expo is America’s largest, and free, business-to-business trade show, conference, and networking event, which helps small business owners, start-ups and entrepreneurs take their business to the next level.

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