The Main Differences Between Press Releases and Paid Advertisements

September 1, 2017
The following pointers will differentiate the two types of content, so your brand can accomplish its goals utilizing both.

In today’s digital marketing world, small businesses must generate high-quality content such as press releases, landing pages, blog posts, social media ads, etc., either in-house or via a third-party in order to compete successfully. 

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The Words To Use And Avoid For Your Small Biz Marketing

August 25, 2017
Your brand’s word choice will need to influence emotions and inspire action from consumers in order to boost overall response and conversion rates. The following list is a great reference for sales-boosting and sales-deflating terms to use and avoid, respectively.

Whether through social media posts, website descriptions, or email newsletters, your small business will want to craft its marketing message to successfully reach new and existing customers. Words are the building blocks of communication and thus, marketing.

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