How to Market to Millennials

August 18, 2017
No. 1: Avoid traditional selling tactics. Because of Millennials’ overwhelming aversion to corporate greed, blatant advertising will most likely be lost on them.

As the largest and most diverse generation in the U.S., your small business will undoubtedly encounter Millennials (adults between the ages of 18 and 35). The question remains: Is your brand prepared to market to this information-age crazed, social media literate crowd?

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5 Simple Ways To Polish Your Small Business’ Marketing Strategy

August 11, 2017
The five following tips will guide your small business to a cohesive marketing strategy that is easy to implement and expand.

These days, it takes grit to open up a small business and acumen to pave its success. The first challenge for any new business is spreading brand awareness when starting from scratch. Once your business has secured an audience and place in the market, the next task is finding out how to woo new customers and perpetuate the growth of your brand’s reach. Increasing sales and generating leads is the very pulse of marketing. Though marketing might appear as a mountain to any small business owner, there are plenty of ways to manage this endeavor so that it becomes a mole hill. 

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