The Top 4 Ways to Unite Your Small Business’ SEO and PR Efforts

October 13, 2017
The following four guidelines will better ensure that your small business’ SEO and PR efforts are benefiting each other, increasing your brand’s online exposure:

As more socializing and business transactions are taking place in the digital world, online marketing and public relations teams are working more closely together than in the past. No matter the approach, your business’ online presence will need to be integrated rather than compartmentalized.

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What Your Small Business Needs To Know About Video Marketing

October 6, 2017
Video also falls under the term “rich media,” which is more favorable to search engine algorithms. Thus, embedding videos on your business’ website can also help boost its SEO. Here are some ways your brand can use videos to hook its mobile audience.

The numbers don’t lie: customers who watch a video are 64% to 85% more inclined to make a purchase, and 71% of online marketers have seen higher conversion rates for video than any other type or channel of marketing. Not only can videos increase your email marketing click-through rates, but social media users are far more likely to share videos with their friends and family, making video the newest form of brand exposure via free advertising. 

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