7 Reasons Why an SEO Strategy is Life-and-Death to Your Small Biz

November 3, 2017
With the following facts and figures in mind, your small business will see the value of investing in a long-term online marketing strategy that includes SEO to expand your brand’s reach and increase revenue over the long-term.

Even though October and Halloween have passed, perhaps the ghost of SEO still haunts your small business. SEO stands for “search engine optimization” and includes optimizing your brand’s website and online presence for organic search ranking. However, in 2017, SEO has evolved to include valuable Web content. More often than not, many small-scale and even medium-sized businesses don’t believe they will benefit from spending money on online marketing services, specifically an SEO strategy.

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Halloween Marketing Tips for Your Small Biz

October 27, 2017
The following ideas will help your small business brand launch a Halloween marketing campaign that will boo, I mean woo, customers old and new.

Approximately 179 million Americans are planning to celebrate Halloween this year, the holiday that marks the beginning of the end of the year. This presents the perfect opportunity for your small business to interact with its audience using fun and creative approaches, albeit a little spooky. Millennial consumers are particularly interested in celebrating All Hallow’s Eve, as shareable experiences remain one of their cornerstone values.

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