What Your Small Business Needs To Know About Video Marketing

October 6, 2017
Video also falls under the term “rich media,” which is more favorable to search engine algorithms. Thus, embedding videos on your business’ website can also help boost its SEO. Here are some ways your brand can use videos to hook its mobile audience.

The numbers don’t lie: customers who watch a video are 64% to 85% more inclined to make a purchase, and 71% of online marketers have seen higher conversion rates for video than any other type or channel of marketing. Not only can videos increase your email marketing click-through rates, but social media users are far more likely to share videos with their friends and family, making video the newest form of brand exposure via free advertising. 

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20 Autumn Marketing Plans That Will Put Your Small Biz on Par With Pumpkin Spice Lattes

September 29, 2017
The following marketing ideas will help your small business experience everything this season has to offer.

Summer officially ended last week, but consumers have been able to find pumpkin spice flavor anything just about anywhere as early as mid-August. Contrary to what you might think, fall presents numerous opportunities for marketing your small business. Many people return home from vacation, kids go back to school, individuals desire a fresh start at this time of year, and some even start to prepare for the holidays. 

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