HOW TO IMPLEMENT A SUCCESSFUL AND ETHICAL EMAIL MARKETING CAMPAIGN
Although a business’ email marketing has the potential to land in a spam folder and never be viewed, email marketing is a cost-effective solution that gives you the power to reach customers in their inbox, a place they most likely visit more than once every day. One of the greatest benefits of email marketing is that it builds brand awareness. In fact, according to MarketingSherpa, 91 percent of adults in America like to receive promotional emails from companies they do business with and, according to McKinsey, email is almost 40 times more effective than Facebook and Twitter combined in helping a business acquire new customers.