HOW CLIENT RETENTION CAN HELP SUSTAIN A SMALL BUSINESS
The advent of a new year is the opportune time to take stock of your business and create new strategies for attracting new clients. However, it is also important to think about retaining existing loyal clients that helped your business succeed in the preceding year(s). Despite the fact that numerous companies ignore their existing clients in order to obtain new business, client retention is the bedrock of a sustainable business.