Archives for March 2016
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THE DIFFERENCE BETWEEN TRADITIONAL ADVERTISING AND CONTENT MARKETING

March 11, 2016
Traditional advertising is built around a campaign that is usually quite expensive.

As a small business owner, when you utilize content marketing, you are essentially the advertiser as well as the publisher. You build your own audience and determine what to sell; however, the product and/or service is not the main focus, as you are creating content that educates and inspires your target audience, showing why it is of value.

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HOW SMALL BUSINESSES CAN STRENGTHEN CYBER SECURITY

March 4, 2016
As a small business owner, make certain that your employees are only given access to specific data systems required for their job duties.

Small businesses, just like large businesses, rely heavily on information technology to store, process and communicate information. However, unlike large businesses, many small businesses don’t consider themselves at-risk for cyber-attack, to their detriment, when in fact protecting their information against cyber threat should be a priority.

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During this unprecedented time, STARSTIX, THE NALA and STARKART are here to support your business. We are fully operational and available to continue conversations about your Campaign needs.
As a reminder:

  • We partner with thousands of grocery stores throughout the US and right in your neighborhood. These stores are NOT CLOSING and in fact are seeing unprecedented numbers of shoppers.

  • When this trying time is over, your Campaign will be in place to remind everyone who you are and why they should do business with you. Everyone will need to rebuild!

  • Our RDM Program will allow you to be Discoverable online as more people turn to digital options as a way of doing business.

We are here to help in any way we can. Be safe, be diligent and above all be healthy!
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