Archives for January 2017
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The Top 3 Tips for Branding Your Business

January 27, 2017
Your brand represents the sum of the customer’s perception of your business, so should be enticing, memorable, clear and compelling.

Quality branding is essential to any business’ success. Branding can enhance the value of your business, greatly assist in the acquisition of new customers, increase business, support advertising and improve recognition. Your brand represents the sum of the customer’s perception of your business, so should be enticing, memorable, clear and compelling. When coming up with a brand strategy, think about the most unforgettable brands, such as Microsoft and Starbucks, for example, and adhere to the following three essentials:

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The Top 3 Reasons to Implement Online Appointment Scheduling

January 20, 2017
Businesses that utilize online appointment scheduling usually see a 50 percent or greater reduction in no-shows.

Online appointment scheduling is fast becoming the preferred method, of both the client and the business, of booking an appointment, as it allows for the convenience of booking appointments 24/7. It is also an ideal way of alleviating the stress of a business’ staff, as 34 percent of appointments that are scheduled online are done after the office is closed. Online appointment scheduling also eliminates the need for making appointments over the phone, which more and more people these days are loath to do, and saves even more time for a business’ staff. In fact, businesses that implement online appointment scheduling are known to save 10-20 hours per week.

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