Archives for August 2017
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The Words To Use And Avoid For Your Small Biz Marketing

August 25, 2017
Your brand’s word choice will need to influence emotions and inspire action from consumers in order to boost overall response and conversion rates. The following list is a great reference for sales-boosting and sales-deflating terms to use and avoid, respectively.

Whether through social media posts, website descriptions, or email newsletters, your small business will want to craft its marketing message to successfully reach new and existing customers. Words are the building blocks of communication and thus, marketing.

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How to Market to Millennials

August 18, 2017
No. 1: Avoid traditional selling tactics. Because of Millennials’ overwhelming aversion to corporate greed, blatant advertising will most likely be lost on them.

As the largest and most diverse generation in the U.S., your small business will undoubtedly encounter Millennials (adults between the ages of 18 and 35). The question remains: Is your brand prepared to market to this information-age crazed, social media literate crowd?

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