Archives for October 2017
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Halloween Marketing Tips for Your Small Biz

October 27, 2017
The following ideas will help your small business brand launch a Halloween marketing campaign that will boo, I mean woo, customers old and new.

Approximately 179 million Americans are planning to celebrate Halloween this year, the holiday that marks the beginning of the end of the year. This presents the perfect opportunity for your small business to interact with its audience using fun and creative approaches, albeit a little spooky. Millennial consumers are particularly interested in celebrating All Hallow’s Eve, as shareable experiences remain one of their cornerstone values.

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The Real 4 P’s of Marketing for Your Small Business Brand

October 20, 2017
With the following four points in mind, your small business will be able to cultivate a living, breathing brand that can’t be denied.

For any business to achieve long-term success, it must first develop a strong brand. At times, this effort might appear to defy the logic of marketing’s textbook cornerstones: price, promotion, place, and product. In practice (and the digital marketplace), marketing your business is less straightforward and much more subtle than ever before.

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