3 Marketing Ideas To Ensure Your Business And Clientele Have A Happy Holiday

December 2, 2016
To help ease the burden of holiday spending, implement a promotion and/or giveaway, which is yet another way to entice holiday shoppers.

As a small business owner, during the holiday season you are not only expected to remember friends and loved ones but your customers as well. Fortunately, there are numerous holiday-themed marketing ideas that go well beyond simply sending out holiday cards that can show your clientele how much they are appreciated while increasing your business, including the following three:

No. 1: Host a holiday sidewalk sale. If you have a brick and mortar location, team up with other businesses on the block for a holiday sidewalk sale. This enables you to not only attract new business but to cross-promote your business, via business cards, flyers, etc., with the others that are participating, thus attracting their existing and potential clientele to your business. Additionally, make sure to have something to keep the kids occupied, such as an ornament contest where the winner gets a prize, and don’t forget to invite Santa.

No. 2: Support a charity. The holidays are a time of giving and the perfect opportunity to support a charitable organization, such as Soles4Souls, a nonprofit global social enterprise committed to fighting poverty through the collection and distribution of shoes and clothing, Toys for Tots, whose mission is to collect new, unwrapped toys each holiday season and distribute them as Christmas gifts to children in need, or Operation Warm, whose mission is to provide brand new winter coats to children in need. Host a donation drive at your office for a charity, which shows that you are a business that cares about the wellbeing of others, keeping in mind that more and more people, particularly Millennials, the largest generation America has ever seen, prefer to do business with companies that care. You can also offer a discount to people that donate or volunteer their time to a charity, which is an extra incentive for them to do business with you.  

No. 3: Create holiday-themed promotions and giveaways. Most people’s wallets are severely dented during the holidays, so they are looking for deals wherever they can find them. To help ease the burden of holiday spending, implement a promotion and/or giveaway, which is yet another way to entice holiday shoppers. This can include anything from a small but thoughtful gesture such as giving away cookies, candy canes or small gifts with each purchase that can be used as stocking stuffers to more large-scale promotions such as offering free shipping with every purchase made during the holiday season or a “12 Days of Christmas Sales Event,” where you can, for example, discount a different item or service every day, particularly new products or ones that haven’t been selling well.

Blog by Dale Myers. the NALA's Head Writer.

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