Small business success relies heavily on social media marketing, but many social media marketing posts lack one critical element: an image. According to Brain Rules, when people merely hear information, they are likely to remember only 10% of that information three days later, but if an eye-catching image is coupled with that same information, people will retain 65% of that information three days later.
The following three reasons further illustrate why an image should be included with any of your business’ social media marketing posts:
No. 1: Improves organic reach. Including images with social media marketing posts can increase your organic reach on sites such as Facebook. Facebook posts with images get 2.3 times more engagement than those without images. Images should not only be enticing, but unique, of high quality, appropriately sized (the larger the better) and relevant to your post and product.
No. 2: Product images are preferred by customers. In fact, 63% believe that the quality of a product’s image is more important than product-specific information, and 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product. Statistics also show that content with images gets 94% more total views.
Keep in mind that video can and should be used as well. Video, one the most exciting trends in digital marketing, is capable of engaging website visitors longer than long-form content, with studies showing that users will remain on a website approximately two minutes longer if it includes a video, and that 58% of consumers consider companies that produce video content to be more trustworthy.
No. 3: Image is everything. Images can tell the story of your brand and existing products, explain new features and new products, build credibility and boost visits and online sales. They can also help your clients get a better feel for your product and/or service without solely relying on written content. Our brains process visuals faster. Whenever you come across content with an image, ask yourself if you looked at the words first, or the image.
Blog by Dale Myers. the NALA's Head Writer.