In order to help businesses attract new customers and stay connected, Facebook recently rolled out seven suggested page templates for various types of businesses. The templates are designed to not only showcase a business’ most important content but to emphasize the tabs, which are placed at the top of the Facebook page, will be seen first by potential customers that matter most to its target audience.
The benefits of this are manifold, and include better control over a business’ online presence as well as the ability to emphasize details that matter most to its local clientele and to move the “About” tab higher on the page to boost the visibility of its physical location, which is a plus for mobile customers. The following are the seven templates available:
No. 1: Standard. This is merely the default and most generic option but includes six tabs that can apply to any type of business and be rearranged.
No. 2: Professional Services. This option is ideal for B2Bs or a business that has already added its key services, which can be better highlighted with this template’s numerous tabs that help sell its services. This template also features a “Shop” tab and a place to share information about upcoming events.
No. 3: Shopping. This template is designed to showcase one’s shop and enables retailers to highlight their merchandise and promote online shopping. Its “Post” tab allows a business to include product news, sales information and more.
No. 4: Venues. This template was designed so a business can highlight useful information, such as its hours, location and upcoming events. In its “About” tab, videos and pictures can also be included.
No. 5: Gaming. This option is designed to showcase games and includes a tab for “Groups” where people can find other fans. It prioritizes videos and photos.
No. 6: Politicians. This template is designed to help politicians reach their supporters and communicate their message. This is the only layout that includes a “Notes” tab as the default.
No. 7: Restaurants and Cafes. This option is designed to highlight photos and important information about an eating establishment’s menu, hours and location. This layout prioritizes photos above all other tabs, which gives restaurant owners the opportunity to show off their most attractive dishes and menu details.
Blog by Dale Myers. the NALA's Head Writer.