Client Spotlight - Trifecta of Charity Drives Pays Off in Press

May 20, 2016
“This has been a wonderful experience and I plan on continuing to do events throughout the year and hope that each year these community events get bigger and more successful than the years before,” said Chris.

State Farm insurance agent Chris Nielsen’s journey with the NALA began with a goal of ensuring children in need were not forgotten at Christmas. Chris, who was getting ready to celebrate his 10th anniversary of being a State Farm agent and wanted a way to give back to the community, spearheaded a Toys for Tots toy drive after the NALA suggested a cause marketing campaign utilizing its Charity Branding program.

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3 Ways Small Business Eclipses Big Business

May 13, 2016
Direct customer service is a hallmark of small business

Small business is widely considered the backbone of the American economy, and its impact is anything but small. Over 28 million small businesses are currently operating in the United States, and they employ more than 56 million people. Furthermore, small businesses are usually equated with honesty, trust and being people-oriented, whereas big business is often viewed as cold, faceless and untrustworthy. In fact, Americans are more than three times as likely to express confidence in small business as they are in big business, due in no small part to the following three factors:

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