HOW TO GROW A SMALL BUSINESS

February 12, 2016
Be different. As a small business, being different is a good thing, as you need to stand out from your competitors.

Small businesses are not only the backbone of the U.S. economy but are loved by millions, as they are viewed as positive influences on the community due to their integrity and customer-centric philosophy. In fact, according to a survey by the Pew Foundation, 71 percent of Americans view small business more favorably than any other institutions, including religious organizations.

However, just because your operation is beloved and revered in the community as a small business, it does not mean it cannot grow, and reach other markets and communities. In order to leverage your status as a cherished part of the community and to grow your business, follow these five tips:

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DIGITAL MARKETING TRENDS SMALL BUSINESSES SHOULD ADOPT NOW

February 5, 2016
Perhaps the most exciting current trend in digital marketing is video, which is predicted to become a much larger content platform this year.

We are now over one month into 2016, and if you have yet to examine your digital marketing strategy for the new year, now is the time to begin. Digital marketing evolves more rapidly than most other industries, and in 2015 many of the predicted changes became reality, with the industry witnessing revolutionary changes in online advertising and website design.

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