The key to issuing press releases is to target the right audience and write the newsworthy release with your audience in mind.
There is an old saying that “familiarity breeds contempt,” but in the world of public relations familiarity begets credibility. In other words, the more that media outlets know about you and/or your business, the more likely they are to get your name out to the public. But how does one achieve this? Commission not one but a few press releases of various topics related to you and/or your business, such as an anniversary, a milestone, an expert opinion, a new product, an expansion, a newsworthy event, etc.