The 4 Keys to Cause Marketing

September 22, 2017
The following cause marketing tips will better ensure success for both parties--your business and the non-profit(s) involved.

When trying to decide between two brands of similar quality and price, 90 percent of U.S. shoppers are more likely to choose the business that identifies with a cause. In order for your cause marketing efforts to be successful, you ought to consider transparency, implementation, and authenticity.

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How To Build Your Small Biz Marketing Piggy Bank

September 15, 2017
Your small business can avoid these costly missteps by crafting a careful marketing plan that includes a clear marketing budget.

In order for your small business brand to grow and flourish, you will need to actively market your product, service, and even yourself. Common marketing mistakes include underspending on customer-facing efforts or overspending to reach a specific target audience.

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