How Helping Others Can Help Your Business

Published: jeffnala, date: December 18, 2014

helping_hands.jpgNeighborhood businesses together with charitable institutions produce powerful marketing and public relations opportunities for both the business and the charity. We at the NALA feel very strongly about giving back that our company supports a non-obligatory foundation element and charity directory. The goal is to facilitate charity partnerships with our clients at both the local and national level.

Should Small Businesses Support Charities or Non-profits?

Published: jeffnala, date: December 15, 2014

Does your small business support a charity or non-profit group?  Does it? Charities and nonprofits see a spike in donations during the holiday season but struggle the rest of the year. 

14 Marketing Trends for 2015

Published: jeffnala, date: December 8, 2014

Local businesses need to be aware of marketing trends for 2015. Depending on when you read this, there are less than 29 days in 2014. Robert K. Passikoff assimilated the following 14 Marketing Trends for 2015. Since we will be in the early stages of 2015, it's suggested that small businesses implement one of these trends into their marketing campaign.


1. Every One of a Kind: Consumers increasingly crave – and expect – more customized and personalized products, services, and experiences.

Simple Ways to Market to Millennials

Published: jeffnala, date: December 1, 2014

Millennials—born between 1980 and 2000—are the 20th century’s last generation and its first truly digital one. There are roughly 80 million Millennials in the United States alone, and each year they spend approximately $600 billion.

Happy Thanksgiving

Published: jeffnala, date: November 26, 2014

I take this time to think about my family, friends, colleagues, acquaintances and all the others who have affected my life over the last year, and for whom I hope I have enhanced theirs.  All though we all can't gather together, each is gathered in my mind as I think about and wish each a happy healthy holiday season.