The Importance of Having a Web Presence

Published: jeffnala, date: July 6, 2015

SMP_Space.pngIn the 90’s and early 2000’s business owners would open a brick and mortar business, hang flyers on every door in the neighborhood, and provide customers with excellent service. The only advertising required was a yellow page ad, fliers, and a local newspaper listing. A business must now incorporate a diverse group of marketing strategies to compete not only with local competitors but large corporations as well. Business owners must now maintain a strong web presence.


Thank World War II Veterans by Supporting TGGF

Published: jeffnala, date: July 3, 2015

TGGF_125.pngThe Greatest Generations Foundation is the only veterans organization devoted to helping veterans return to their battlefields and enabling closure of their war experiences while at the same time educating youth about critical war events and their relevance.


Happy (Belated) Birthday Canada

Published: jeffnala, date: July 2, 2015

bady_let_them_eat_cake.jpgHappy Birthday, Canada. The name Canada was first used by Jacques Cartier in 1535, but there were plenty of other names considered at the time of Confederation. If things had gone a little differently, we could be celebrating Tuponia Day, not Canada Day!

StarKart Canada Limited, a shopping cart advertising program for business owners, has launched a new digital marketing product division for small and medium business throughout Canada.


How to Re-purpose Your Content?

Published: jeffnala, date: June 29, 2015

plant_in_a_paper_towel_tube.jpgNow that you are a content marketing professional, and the business is thriving with relevant and industry related content. You are now asking what do I do with it? Pretend that your content is an old t-shirt and repurpose it. Old T-shirts can be braided to make toys for dogs or cats, bangles, a scarf, an apron, or wash rags.  The concept of making something old new again can be said for content that can be dissected into blogs, social posts, presentations, or newsletters. Copyblogger discusses the following ways to repurpose a press release:

  • Post your press release as a news item on your website. Regular news updates can show your customers, and potential customers, that you’re getting yourself out there. That you’re a professional business that is active and relevant to your industry.

Reach your audience by promoting content on these sites

Published: jeffnala, date: June 26, 2015

find_your_audience.jpgSmall business owners you should take it upon yourself to spread your content across multiple channels. When you publicize your content online customers become aware of your business, you can improve in the search engine rankings, and you become an authority in your industry. Business owners consider promoting some of your content in the following places.