GooglePlusIcon.pngFor starters, your business is being neglected, and money is being wasted every time an employee is on social media during operating hours. They should not be posting images or liking pictures or playing candy crush during working hours. You are paying them to work during their entire shift. If you have caught some of these behaviors, then it is high time that you have a social media policy in the employee handbook. FacebookIcon.png

Apartment Owners & Managers: Survey Says...

Published: jeffnala, date: March 25, 2015

IG_1.jpgthe NALA conducted a survey focusing on marketing and advertising of the facility.  The survey asked questions about the types of marketing and the targeted audience. The end results hopes to help determine how much to spend and how to see a return on the investment (ROI).

Take a Quick Marketing Assessment

Published: jeffnala, date: March 23, 2015

SurveyIcon.pngSmall business owners are enthusiastic and passionate about their business. Last year there were clients who came us seeking our services but lacked a clear call to action.The best time to set a marketing budget is today when you are planning events for 2015.

7 Ways Small Businesses Waste Money

Published: jeffnala, date: March 16, 2015

Businesses need to plan their budget in accordance with funds that are coming in and out of the organization. Owners ought to avoid unnecessary costs and save money wherever possible. When small businesses overspend, it can ruin an already tight budget. Here are seven ways that you are wasting money and can trim the fat.


Published: jeffnala, date: March 11, 2015

"Press Releases are part of public relations. If it is not news it is worthless."

pressrelease.pngA press release is a public relations announcement  sent to the news media and other targeted publications with the intention of informing the public of company development. The purpose of a press release is to bring positive media attention to the company or provide publicity for products or services. Press Releases can launch new products or services, upcoming events, conference dates, or employee awards.

They are  also capable of serving as an online publicist for your company. However, before you go sending press releases that lack news or are glorified advertisements consider this:

  • Is it news?
  • Are you offering anything of value to the reader?