boxing-bears.pngYou are planning events, scheduling product launches, and linking up with a local charitable organization for 2015. You must  also find time to market and advertise the business be it hiring an outside agency or doing the work in-house. Knowing the characteristics of marketing and advertising will save time and money while reaching new customers. Small Business Chronicles provides simple break-down of MARKETING and ADVERTISING:


Time Management Tips for Small Business Owners

Published: jeffnala, date: February 23, 2015

Small business owners tackle three to six different roles making time management difficult to achieve. It is of great importance that business owners stay on top of things to keep the operation running smoothly. As a matter of fact, one in four small business owners believe that each working hour in a day is worth $500. Business owners are working harder and longer hours with increased overhead and the inability to hire more staff. If you want to ensure that tasks get done in a timely manner the tips below will help you stay ahead of potential problems.


Benefits of Good Public Relations for Your Small Business

Published: jeffnala, date: February 20, 2015

winner_envelope.jpgPublicity is when your company gets noticed in the media. Newsworthy press releases are sent to regional and at times the national media. Your advertising agency is  using an enormous of time and effort  calling the media on your behalf. Whenever the agency creates favorable subject matter, your company is a triple winner. Your business gets editorial mentions in mass-media vehicles; you’re a first-time winner.


Is Having a Marketing Plan Mandatory?

Published: jeffnala, date: February 17, 2015

PRR_1955_schedule.jpgMarketing is a function of business and has many dimensions, including market research, customer service, advertising, targeting, packaging, pricing, e-marketing, and others. Marketing takes time, money, and lots of preparation. Every business owner should have a solid marketing plan for their business.  A strong marketing plan ensures that you stay on schedule while spending your marketing funds wisely.


How to Outsource Your Marketing Needs

Published: jeffnala, date: February 13, 2015

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Your business is looking to hire an agency to do all of your online and social media marketing. The company must be experienced, have references, and be turnkey. You want to collaborate with the company on creating a marketing plan based on your previous efforts. As a business owner, you are leery about hiring an agency that makes promises, but fails to deliver. Read through six tips to finding the right advertising agency that will work to expose you online.