These days, it takes grit to open up a small business and acumen to pave its success. The first challenge for any new business is spreading brand awareness when starting from scratch. Once your business has secured an audience and place in the market, the next task is finding out how to woo new customers and perpetuate the growth of your brand’s reach. Increasing sales and generating leads is the very pulse of marketing. Though marketing might appear as a mountain to any small business owner, there are plenty of ways to manage this endeavor so that it becomes a mole hill.