Provo, UT, attorney Thomas J. Scribner, co-founder of Scribner Fowlke Attorneys at Law, PC, reached out to the NALA to get the word out about his diamond anniversary practicing law, and the NALA suggested he highlight how his profession has changed over the past thirty years. “It’s been amazing to see how much change has occurred in law over the course of the past three decades,” said Thomas.
When Thomas first started practicing law thirty years ago, lawyers couldn’t advertise, except for a small ad to help people find them in the white pages. However, the American Bar Association eventually decided lawyers could advertise, and within a short time obtaining new clients went from being based on reputation to being based on marketing.
When Thomas first started there was no computer system at his firm and the lawyers used analog tape machines to verbally draft letters, and they even had a secretary who took dictation. Furthermore, when a legal issue needed to be researched, Thomas, a BYU alumnus, and his associates would go to the BYU Law Library, where they would bump into other local attorneys looking through book after book to find a case, check to make sure it hadn’t been overturned, copy it on a huge copier, then go back to the office to dictate a brief for the secretary to type up.
Coincidentally, thirty years later, BYU Law Alumni picked up the press release about Thomas’ thirtieth anniversary practicing law and the changes he’s witnessed during the course of his career. His press release was also featured in Attorney at Law Magazine and the Daily Herald in Provo.
“Local, industry and alumni media outlets tend to highlight a business or person that has been serving their industry or community for a number of years, especially in Thomas’ case with a thirty-year milestone,” said Tiffani Tendell, the NALA’s press manager. “An announcement about you or your business that is meaningful can make all the difference in the media running a press release.”
Press releases from the NALA, which are written to specificity and aimed at a target audience, provide earned media, build brand authority, reach new audiences and build credibility with third-party validation. Local and national news outlets are constantly looking for diverse content, and press releases written by the NALA, such as the one for attorney Thomas Scribner, can vastly improve one’s visibility.
Blog by Dale Myers. the NALA's Head Writer.