The 4th of July is the nation’s next big holiday, and one that is celebrated by millions of Americans. It is also a time for small businesses to not only celebrate freedom, but increase business by adhering to the following three holiday-themed tips:
No. 1: Offer a 4th of July discount and/or contest. A special sale or promotion this time of year has proven to boost revenue, as consumers are very active during the 4th of July. Make your promotion as patriotic as possible; for example, hand out patriotic-themed goods, and make them red, white and blue if possible. T-shirts, water bottles, and sunglasses are 4th of July favorites. Don’t forget to take pictures of your customers with your 4th of July goodies and post them on your social media pages, as well as promoting your sale. You can also have a social media contest and ask your business’ followers to submit 4th-of-July-themed photos with a custom hashtag you create for your business, and then choose a winner, share the winning photo on your social media pages, and give the winner a prize.
No. 2: Have a sidewalk sale/BBQ. If you have a brick-and-mortar location, you can attract new clientele by hosting a sidewalk sale. Again, decorate your event in red, white and blue, and include a raffle with 4th-of-July-themed prizes. Furthermore, make your event even more enjoyable by cooking up some dogs and burgers, aka 4th of July staples. If possible, and safe, include a fireworks display.
No. 3: Participate in local 4th of July events. In addition to hosting your own 4th of July event, get your business’ name out there even more by joining the local 4th of July parade, for example, by entering a float or vehicle. If you can’t participate, try sponsoring a float and advertising your business on it, ensuring your logo fits the 4th of July theme. Additionally, for other 4th of July events such as carnivals or parties, set up a business booth. This will position your business alongside others that foster community spirit, as well as patriotism.