The advent of spring is fast approaching. This is a time of rebirth and rejuvenation. It is also a time for dreaded spring cleaning, and should be for small businesses as well; however, small business spring cleaning requires much less elbow grease and physical effort, but much more brain power and evaluation. In “Anna Karenina,” Leo Tolstoy wrote, “Spring is the time of plans and projects,” and this is especially true for small businesses. In order to assist small businesses with spring cleaning, the NALA shares the following three tips:
No. 1: Dust off your business plan. A business plan acts as a roadmap for your business and a blueprint for decision-making and can serve as a constant reminder of your business’ established goals and how to achieve them. If you already have a business plan, and you should, spring is the time to review and consider updating it. If your business expectations fell short the previous year, spring is also the ideal time to set new goals and update your business plan, which can help identify current or future obstacles and help establish long-term goals.
No. 2: Freshen up your website and social media and sweep out your inbox. Spring is a good time to take stock of your online presence and update or discard any copy on your website that is outdated. Take time to rewrite copy, on your website and social media pages, so that it accurately reflects any changes, slight or major, to your brand, business, products, services and/or target market. Enhanced and up-to-date websites and social media pages are key to acquiring and retaining clientele. Furthermore, set aside some time to clean out your inbox. A near or entirely empty inbox ensures your email account is more manageable and organized.
No. 3: Literally clean your store, office and/or workspace. An organized, decluttered and clean work environment equals more productivity. If you own a store, nothing will chase away customers faster than a disheveled, dusty environment, as its shows a lack of respect for your clientele and that you don’t take your business seriously, so why should your customers? Give your business a thorough scrubbing in spring, from your website all the way down to your physical location.
Blog by Dale Myers. the NALA's Head Writer.