Online business directories are not only an important hub for customers looking for products and services, they are a business’ lifeline and connection to Internet consumers. In fact, online business directories are essential for getting found online, where more than three billion searches for local products and services are conducted each month. Online business directories are today what telephone business directories were to consumers in years past, and are one of the most effective ways to find local businesses.  

The key for small businesses is to get included in the most influential online directories, as having a presence everywhere your prospective customers might search is crucial for a small business’ marketing strategy. In this case, you really do need to be everywhere at the same time. Fortunately, there are literally hundreds of online business directories on which to distribute a small business directory listing, which can also boost your search engine ranking as they serve as vital data providers to the major search engines.

Online business directories are particularly useful if targeting a local consumer base, due to the fact that online users searching for specific products or services are typically only searching for local providers. This is doubly advantageous in that you will not only enhance your visibility in your local market, but potentially generate positive reviews on directories. This helps boost business and credibility while giving you an edge against competitors who are not listed; it is also worth keeping in mind that 8 out of 10 directory searches result in a purchase or an intent to purchase.

To enhance visibility, however, the content provided in each business listing needs to be unique, as it is imperative to stand out from the rest. Furthermore, listings need to be continually maintained and frequently updated, thus ensuring your listings are not providing potential customers with no-longer-relevant, or even now-misleading, information, which can and will cost you business.

When choosing directories, small businesses should initially look to their niche and local markets, as this is logically the first place consumers will look for your products and/or services. It is also beneficial to choose high-traffic directories and those with a high Google Page Rank, which will help your listing appear higher in Google search results. Small businesses should also consider Google Maps and Google Places in order to be seen by people searching for businesses using other Google services. Be aware, however, that some online business directories are free, whereas others charge a fee or require a subscription.

If certain directories are not yielding desired results, cut them loose and try new ones. Although it might take time to find the right mix of directories, the long-term benefits are worth the wait. Additionally, you can hire a company that offers online business directories services to better ensure your business is listed across key directories and listings are verified, accurate and fresh.