Online appointment scheduling is fast becoming the preferred method, of both the client and the business, of booking an appointment, as it allows for the convenience of booking appointments 24/7. It is also an ideal way of alleviating the stress of a business’ staff, as 34 percent of appointments that are scheduled online are done after the office is closed. Online appointment scheduling also eliminates the need for making appointments over the phone, which more and more people these days are loath to do, and saves even more time for a business’ staff. In fact, businesses that implement online appointment scheduling are known to save 10-20 hours per week.
Simply put, the convenience of online booking results in more appointments, which means more business. The benefits of online appointment scheduling are myriad, and the following three reasons illustrate why every business should implement it now:
No. 1: Preferred by Millennials. Appointment scheduling should be a significant part of any business’ retention and acquisition strategy, and online appointment scheduling is the preferred method of the tech-savvy Millennials, the largest generation America has ever seen. Keep in mind that there are over 83.1 million Millennials, people born between 1982 and 2000, in the United States, and this generation cannot and should not be ignored, nor should its preferences.
No. 2: Cuts down on no-shows. Businesses that utilize online appointment scheduling usually see up to 80 percent or greater reduction in no-shows. Additionally, just one less no-show a month can potentially pay for the cost of online scheduler technology. It also allows a business’ customers to pay when they book online, thus retaining customer credit card data to hold an appointment or for late cancellation or no-show fees. Automating functions traditionally assigned to a team member
No. 3: It’s the wave of the future. Eventually, every business will need to offer online appointment scheduling to prevail in our increasingly tech-driven world. Fortunately, implementing online appointment scheduling is rather simple and is already being offered by future-thinking businesses, such as the NALA which recently launched an innovative review and scheduling product that allows businesses to control the narrative of customer reviews and schedule appointments. With the NALA’s product, customers can review a business’ appointment options on the business’ website then select an appointment day and time, after which both parties receive an instant confirmation email and text. Following the appointment, the NALA’s appointment-setting platform triggers a sequence of prompts for the customer to leave a review at their convenience. The system is designed to push neutral or negative feedback to an internal form, and the positive feedback to a public review platform of the customer's choice.