SPRING CLEANING FOR SMALL BUSINESSES

Spring, which is right around the corner, is a time of rebirth, not just for people and nature but businesses, as well. It is also the ideal time for small businesses to do a little spring cleaning in order to blossom. But how does one achieve this?

First and foremost, freshen up and update your website and social media. Perhaps your site is not memorable and not standing out, or doesn’t reflect your brand. If your site looks unprofessional, visitors will think you are too. Gauge your online presence and update or discard any copy on your website that is outdated. Add new, eye-popping graphics and images, and rewrite copy on your website and social media pages so that it accurately reflects any changes to your brand, business, products, services and/or target market. Enhancing and updating your website and social media pages is critical to acquiring new clientele.

Spring is also a great time to dust off your business plan. A business plan acts as a roadmap for your business and a blueprint for decision-making and can serve as a constant reminder of your business’ established goals and how to achieve them. If you already have a business plan, spring is a great time to review and consider updating it. If your business expectations fell short in 2018, spring is also the ideal time to set new goals and update your business plan, which can help identify current or future obstacles and help establish long-term goals.

Finally, if you have a brick-and-mortar location, clean your store, office and/or workspace, literally. An organized, decluttered and clean work environment equals more productivity. Nothing will chase away customers faster than a disheveled, dusty environment, as its shows a lack of respect for your clientele and that you don’t take your business seriously. Give your business a thorough scrubbing in spring, from your website all the way down to your physical location.