Press Release

October 15 , 2019

Planned Asset Management Announces that TD Ameritrade Introduces $0 Commissions 

 TD Ameritrade, a partner of Planned Asset Management, recently eliminated commissions for its online exchange-listed stock, ETF (domestic and Canadian), and option trades, moving from $6.95 to $0.00.

Los Angeles, CA

Clients’ trading options will now pay $0.65 per contract with no exercise and assignment fees. “Part of our decision to make the move to TD Ameritrade was due to announcements such as this. They are always striving to be at the forefront of the industry, providing excellent service and offers to those working with them,” said Morrie W. Reiff, founder and president of Planned Asset Management, which recently teamed up with TD Ameritrade to more effectively manage its clients’ assets. 

Added Tim Hockey, president and CEO of TD Ameritrade. “We’ve been taking market share with a premium price point, and with a $0 price point and a level playing field, we are even more confident in our competitive position and the value we offer our clients.” 

For nearly 45 years TD Ameritrade has pioneered trading and investing experiences that continually push the envelope of what clients expect from their brokerage firm. From the first touch-tone phone trade to the first mobile trade, the company is committed to exploring new opportunities that deliver easy, personal, and above all enlightening experiences for its clients including: thinkorswim, the best-in-class trading platform, rated #1 by Stockbrokers.com four years in a row; a price improvement rate better than its competition; award-winning investor education and service teams; and  an extensive branch network. 

“TD’s decision to cut commissions only solidifies our own decision to make the move to partner with them,” concluded Reiff.

The benefits of Planned Asset Management’s partnership with TD Ameritrade are numerous, mainly helping people build confidence in their financial future. Additional benefits include having the backing of a qualified, strong and trusted team that includes a Certified Financial Planner and Chartered Financial Analyst with over 60 years of combined experience, attention to personal service and a no-cost, no-obligation first meeting.

About TD Ameritrade Holding Corporation 

TD Ameritrade provides investing services and education to more than 11 million client accounts totaling approximately $1.3 trillion in assets, and custodial services to more than 7,000 registered investment advisors. We are a leader in U.S. retail trading, executing an average of approximately 800,000 trades per day for our clients, more than a quarter of which come from mobile devices. We have a proud history of innovation, dating back to our start in 1975, and today our team of 10,000-strong is committed to carrying it forward. Together, we are leveraging the latest in cutting-edge technologies and one-on-one client care to transform lives, and investing, for the better. Learn more by visiting TD Ameritrade’s newsroom at www.amtd.com

About Planned Asset Management

Planned Asset Management is an independent firm providing comprehensive financial planning and investment management services to individuals, families, and small business owners. Its services include asset management, retirement planning, estate planning, tax strategies, and life and long-term care insurance. For more information, please call (818) 708-6888, or visit https://www.earn4u.com/. Planned Asset Management is located at 26135 Mureau Road, Suite 201, Calabasas, CA 91302. 

For media inquiries, please call THE NALA at 805.650.6121, ext. 361.

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