The NALA Takes Collective Cause Marketing to New Heights this Holiday Season

The NALA, a boutique marketing agency headquartered in Ventura, CA, has teamed up with a plethora of clients this holiday season to help Toys for Tots fulfill its mission, which is to collect new, unwrapped toys each holiday season and distribute them as Christmas gifts to children in need. The NALA’s collective cause marketing program encourages businesses across the country to collect during this time of year.

Some of the NALA’s cause marketing champions that are hosting donation drives for Toys for Tots include Childs Law Firm, a Houston-area firm that is dedicated to legal guidance in the areas of family law, injury claims and employment law; and Colorado Springs Realtor Annette Virgil and The Virgil Team, of RE/MAX Properties, Inc. Other NALA clients that have picked up the Toys for Tots torch include Jay’s Fabric Center, in South Pasadena, FL; RE/MAX Realtor Susan Alaimo, in Hollywood, FL; and Higman Real Estate, located in Park City, UT.    

The NALA and its sister company, STARKART, will be collecting toys for Toys for Tots from now until December 12. New, unwrapped toys can be dropped off at the office located at 1891 Goodyear Ave., Suite 620, Ventura, CA 93003. Additional STARKART/NALA offices collecting include their Encino office located at 5535 Balboa Blvd., Suite 210 and their San Diego office located at 8305 Vickers Street, Suite 209.

“We have been helping small and medium-sized businesses stand out in their communities for over 30 years. Through our new collective cause marketing initiative, the hope is to not only help the business stand out, but make a bigger impact for the cause,” said Tiffani Tendell, Vice President - Communications and Business Development at the NALA, which has introduced a multitude of diverse small businesses to one of its many top-rated charity partners.

Toys for Tots is a program run by the United States Marine Corps Reserve, which distributes toys to children who may not otherwise receive a gift for Christmas. It was founded in 1947, and since its inception the Marines have distributed over 530,000,000 toys to more than 244,000,000 children across the United States.

In addition to Toys for Tots, which plays an active role in developing one of our nation’s most valuable resources, its children, the NALA’s charity partners include Soles4Souls, Operation Warm, The Greatest Generations Foundation, Teddy Bear Cancer Foundation, GlobalGiving, Operation Homefront, Dream With Me Foundation and StandUp For Kids.

About the NALA™ 
The NALA offers small and medium-sized businesses effective ways to reach customers through new media. As a single-agency source, the NALA helps businesses flourish in their local community. The NALA’s mission is to promote a business’ relevant and newsworthy events and achievements, both online and through traditional media. For more information or media inquiries, please call 805.650.6121, ext. 361.