the NALA connects local businesses with their communities through unique digital marketing initiatives, creating lasting, meaningful relationships between organizations, nonprofits and their communities.
Founded in 2010, the NALA provides small and medium sized businesses effective and efficient ways to reach prospective customers online. We make businesses relevant and newsworthy both online and through traditional media.
We work to maximize visibility for our clients using existing business promotions, awards, announcements, or charitable involvement. Additionally, we connect our clients with a local and global network of partner charities, offering co-branding opportunities which not only do good in the world but help elevate these businesses within their communities through cause marketing initiatives.
Our services provide the horsepower small businesses need to separate themselves from the competition and connect with
quality, long term customers.
Contact us today to learn more about our
range of products, process, and more.
Company CEO Jeffrey Rosenthal a founder who created local grocery store advertising over thirty years ago, and was instrumental in forging the path of the local advertising industry. As CEO of Rose Advertising, an international advertising agency, combined with his extensive experience understanding the needs of small and medium businesses, Mr. Rosenthal opened STARKART ultimately providing the largest advertising network for grocery cart advertising throughout the US and Canada. the NALA was then created as marketing needs for small and medium businesses moved into the digital era.
Eric has spent the better part of his life involved in the arts. He earned a Bachelor of Science degree in Animation, and later turned his attention to graphic design. As a designer, Eric has worked extensively in the film and theatre industries. His experience, fast-paced creativity, and imaginative problem-solving are assets that he draws upon to bring a fresh new approach to design. Eric is also an avid community volunteer, spending much of his free time keeping the arts alive through outreach in local theatres and other arts organizations.
“I enjoy working with clients to help develop great looking marketing materials that re-enforce their brand. I am fortuitous that I get to tap into my creativity everyday.”
As the NALA’s Press Manager and Charity Director, Tiffani brings a wide array of public relations experience from working with small and medium businesses nationwide to extensive collaboration with some of Hollywood’s finest talents. Originally from Maryland and with an education in the fine arts, Tiffani has had the pleasure of working in all aspects of the entertainment industry from New York to Los Angeles. In addition, since the NALA’s inception, Tiffani has been instrumental in forming the NALA’s charity partnerships including Soles4Souls, USA Cares and Lily Sarah Grace Fund, to name a few.
“I especially enjoy giving a client the good news that their local paper is interested in an interview or we have secured a television interview or radio spot for them. It is incredibly satisfying to help our clients stand out in their communities!”
As an Australian who has held marketing roles in Australia, China, and the United States, Julia brings her diverse background and fresh perspective to the NALA team as Creative Marketing Director. In Australia Julia attended the country's most reputable Design Institute, and then studied marketing and communications at a top Technology University. Julia is best known for her strengths in branding, marketing strategy, project management, UX, product development and operational strategy.
“Branding is my passion. Being able to work in a multifunctional, multifaceted and international agency presents new exciting challenges daily."
With more than three decades of sales management experience, Keith was the natural choice to guide sales and ISO Relations. Keith directs the sales of multiple divisions of this international company, specializing in local business advertising. He has the unique ability to understand all aspects of sales, administration and advertiser relations.
“Even after three decades, it is still a thrill every time we help an owner grow their business or a Sales Rep launch a career.”
As Chief Executive Officer of an international advertising company, serving the needs of small to mid-sized businesses for more than 20 years, Rosenthal has forged the path of the local advertising industry. He is regarded as the Industry Leader throughout the United States, Canada and Great Britain having launched multiple advertising vehicles, affordable and effective for the local business owner.
“My companies have always used a hands-on approach. We work with our clients individually by customizing campaigns designed to help them stand out in their communities.”
With over 40 years in operations and advertising Jim provides vast experience and unique perspective in the digital marketing world. As Vice President of Production Jim has managed hundreds of advertising campaigns and has necessarily stayed abreast of marketing trends as well as digital advances. Jim oversees a professional communications team, that daily reviews new developments in the digital arena while simultaneously consulting with senior management.
“Throughout my career I have witnessed and embraced many advancements in systems and technology. But as a communications professional I believe this is a very exciting time for the small business owner. Our team has the ability to provide the digital presence of large company for a fraction of the cost. The expertise and custom service the NALA provides isn't matched by any other company.”
As a native Californian with years of experience in journalism and psychology, Dale brings his diverse background to the NALA team as Head Writer. His eclectic career as a writer encompasses travel, healthcare, real estate, recreation, news and press release writing for magazines, newspapers, websites, businesses, non-profits and public relations firms, from San Francisco to Boston and now Ventura.
“I especially enjoy giving a voice to our clients via writing press releases that help them stand out in not only their communities but in their profession.”
Steve brings his unique experience to the role of Director of Recruiting. Steve is tasked with fueling growth through the robust acquisition of fresh talent, and vibrant new sales representation nationally. He parlayed his successful sales career and abilities over to Executive Recruiting, where he enjoyed sourcing candidates for national placement of high-calibre C-suite, director-level, and management-level positions. The opportunity to join the team was something he couldn't pass on, as it allows him to work at the intersection of sales, advertising, marketing and his success in recruiting.
“I take pride in each new person’s career that is launched after we meet, starting the process to their new career. I monitor each person that I recruit and watch how their career is progressing.”