The NALA Hits the Bookshelves as a Small Business Expert

The NALA, a boutique marketing agency headquartered in Ventura, CA, is proud to announce it has been included in “RECALCULATING, 97+ Experts On Driving Small Business Growth,” a book in which subject-matter authorities guide the reader to identify successful alternative ideas, strategies and tactics for a variety of business activities. The NALA is featured in the book as a small business expert via its article “Maintaining Reputation Management,” which illustrates how to avoid disreputable reputation management companies that falsely promise to erase negative Yelp reviews, ways to effectively and ethically combat negative reviews and steps to take in order to preclude getting a bad online reputation.

“‘RECALCULATING’ won’t take the place of an MBA, but it does consolidate a lot of wisdom for business owners and managers who need to make adjustments while keeping their operations running,” said Barbara Lloyd McMichael in a recent review for PR for People. “Whether you have questions about reputation management, cloud computing or due diligence – you’ll find pragmatic solutions in these pages.”

In the pages of “RECALCULATING, 97+ Experts On Driving Small Business Growth,” the NALA stands side-by-side with senior-level contributors from HP, Yellow Pages, Staples, GoDaddy and Intuit. In addition to reputation management, topics covered include better sales management, moving to the cloud, better financing options, management problems, benefits needs and leadership issues. Easy-to-read contributions are divided into five sections: Leadership, Finance, Marketing and Sales, Human Capital and Operations and Technology. “It's an honor to be included as a contributor among industry professionals who I have admired and followed online for years,” commented the NALA’s Creative Marketing Director, Julia Weikel.

“RECALCULATING, 97+ Experts On Driving Small Business Growth” will be available in hardcover, trade softcover and E-book. To reserve a copy of “RECALCULATING, 97+ Experts On Driving Small Business Growth,” please visit recalculating.biz.

About the NALA™ 
The NALA offers small and medium-sized businesses effective ways to reach customers through new media. As a single-agency source, the NALA helps businesses flourish in their local community. The NALA’s mission is to promote a business’ relevant and newsworthy events and achievements, both online and through traditional media. For media inquiries, please call 805.650.6121, ext. 361.