Press Release

May 16 , 2018

The NALA Helps Clients Gain Media Exposure While Helping People in Need

Soles4Souls honors two of the NALA clients whose donation drives via its Charity Branding program netted over 1,750 pairs of shoes that will help fight poverty around the world.


Soles4Souls, a nonprofit global social enterprise committed to fighting poverty through the collection and distribution of shoes and clothing, are currently featuring two case studies of the NALA clients on its website. These clients, Twin Cities, MN, real estate agent Aaron Brown of Weichert, Realtors-Advantage and McKennon Law Group PC in Newport Beach, CA, hosted donation drives to help Soles4Souls in its mission to eradicate extreme poverty by 2050.

After hearing about Soles4Souls through the NALA’s cause marketing program, Brown spearheaded a donation drive and collected over 1,500 pairs of shoes. In turn, he and Weichert, Realtors-Advantage received media attention from local news sources.

The McKennon Law Group donation drive was in honor of Soles4Souls’ “Go Green” initiative, a campaign aimed at keeping shoes out of landfills and instead utilizing them to create meaningful opportunities for women in developing nations to generate income and provide for themselves and their families. McKennon Law Group collected hundreds of pairs of shoes, receiving local media attention, including from the prestigious LA Times.

The NALA’s Charity Branding program allows small businesses to not only align with a great cause in order to increase awareness but to position it as a leader that cares about making the world a better place. The NALA has introduced a multitude of diverse small businesses to one of its many top-rated charity partners. After which, the NALA, as part of individual cause marketing campaigns, announces these new partnerships in press releases, helping boost these businesses’ revenue as they assist people in need.

In addition to Soles4Souls, the NALA works with a long list of affiliated national and local non-profits, such as Operation Warm, which manufactures and distributes high-quality, new winter coats to children in need throughout the United States. Other NALA charity partners include The Greatest Generations Foundation, Lily Sarah Grace Fund, Teddy Bear Cancer Foundation, GlobalGiving,Dream With Me Foundation and StandUp For Kids.

About Soles4Souls 
Soles4Souls is a not-for-profit global social enterprise committed to fighting poverty through the collection and distribution of shoes and clothing. The organization advances its anti-poverty mission by collecting new and used shoes and clothes from individuals, schools, faith-based institutions, civic organizations and corporate partners, then distributing those shoes and clothes both via direct donations to people in need and by provisioning qualified micro-enterprise programs designed to create jobs in poor and disadvantaged communities. Based in Nashville, TN, Soles4Souls is committed to the highest standards of operating and governance and holds a four-star rating with Charity Navigator.

About the NALA™ 
The NALA offers small and medium-sized businesses effective ways to reach customers through new media. As a single-agency source, the NALA helps businesses flourish in their local community. The NALA’s mission is to promote a business’ relevant and newsworthy events and achievements, both online and through traditional media. For media inquiries, please call 805.650.6121, ext. 361.

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