Press releases are branding tools used to control the public’s image of your business and are an essential building block for ongoing management of a business’ reputation.
Press releases provide earned media, build brand authority, reach new audiences and build credibility with third party validation.
Carefully crafted and positive press releases can also increase website traffic, boost lead generation, and counter negative content.
With the local and national news cycle always looking for diverse content, our Press Release service offers our clients an amazing way to improve visibility and business credibility.
Our Editorial Team, working with your Account Manager, develop a press campaign with multiple releases. Each campaign will not only create buzz and publicity about you and your business, but can also result in targeted and organic traffic back to your website and boost SEO.
Additionally, we can align you with one of our affiliate charities to create newsworthiness for you and your business, otherwise known as Cause Marketing.
Press releases are unique, written to your specificity, and aimed at your target audience.
View some of our clients' featured press
Tracey Miller and Kelly Cahill came to the NALA in 2014 looking for press and local media attention. Two years later, they continue to receive national and local press for their business’ press releases.
Sundial Powder Coating was looking for exposure to new audiences using a press campaign
For Toni, the press campaign touched on various aspects of her career and firm. We distributed releases about one of Toni’s controversial cases, a speaking engagement and a CELA conference.
We created a press campaign in order to highlight all aspects of Jack and his business, garnering the attention of potential clients.
Using James' years of experience and knowledge, we created a press release campaign to highlight his expertise by focusing his press releases on current topics in the news.
We created press release campaigns
using hot topics and tips to
highlight Alexandria's expertise.
A Classic neighborhood pub with great food in a casual atmosphere.
Over 150 pick-ups thanks to the NALA Charity campaign