The absence of a reputation online is as detrimental as having a negative one. the NALA uses content marketing to shape public perception of a business and actively generates positive reviews.
One of the most effective methods of building your online reputation is to control the narrative after you service your customers. Building blocks of your reputation are created with professionally written, newsworthy press releases about your business, in conjunction with our tools for business designed to turn customers into business advocates.
Issuing carefully crafted, positive press releases attract more traffic to your website, boosting your reputation and lead generation, and potentially countering any negative content.
With fifteen press releases under its belt, Eskaton, the nonprofit community-based organization serving seniors, continues to use the NALA’s media campaign program and press releases to keep the seniors in their community updated and informed on their services and special programs.
Margaret received a varied press campaign to keep her in the spotlight by offering fresh and regular content to potential clients.
For the Murty Group, they were established in the community but needed fresh new content and a press campaign to give them a boost.
For Aaron, we wanted to bring attention to his community involvement. Aaron collected hundreds of shoes for charity and received numerous press because of it.
It was a pleasure to focus on Jeff’s passions for real estate and foster children and families. Jeff received a two-page spread in a national magazine highlighting these passions.
We were thrilled to highlight Richard’s service to our country while bringing attention to his law practice.
Tracey Miller and Kelly Cahill came to the NALA in 2014 looking for press and local media attention. Two years later, they continue to receive national and local press for their business’ press releases.
Sundial Powder Coating was looking for exposure to new audiences using a press campaign
For Toni, the press campaign touched on various aspects of her career and firm. We distributed releases about one of Toni’s controversial cases, a speaking engagement and a CELA conference.
We created a press campaign in order to highlight all aspects of Jack and his business, garnering the attention of potential clients.
Using James' years of experience and knowledge, we created a press release campaign to highlight his expertise by focusing his press releases on current topics in the news.
We created press release campaigns
using hot topics and tips to
highlight Alexandria's expertise.
A Classic neighborhood pub with great food in a casual atmosphere.
Over 150 pick-ups thanks to the NALA Charity campaign