2018 Top Producing Agent Marlene Maxon Proves Real Estate Can Be Lucrative Second Career

The Arvada office of RE/MAX Alliance, the largest RE/MAX franchise in the U.S. and ranked the #1 real estate company in Metro-Denver from 2012-2018, according to the Denver Business Journal, has named Marlene Maxon Top Producing Agent for 2018. “I feel so honored for the recognition,” Maxon said. “It validates my decision to make real estate a second career. My experience in marketing makes it possible for me to know how to differentiate your home, to make it stand out, and get it sold.”

Before joining RE/MAX Alliance 10 years ago, Maxon was the executive officer of a marketing company. Maxon’s experience in marketing includes having worked for numerous corporations, such as Wells Fargo, Macy's, Home Depot, Walmart, Qwest and Texaco.  

In 2009, she returned to selling real estate as the market hit bottom and has worked her way up to being named one of RE/MAX Alliance’s Top Producing Agent for multiple years. The swing of the market seemed to be insignificant to her success.

Alliance’s co-owner Charles Ochsner wrote, “It is with great pleasure that I write to others regarding my sincere feelings about you and your decision to enter the real estate brokerage business after a successful career in the marketing business. You have displayed tremendous wisdom in your quest to be a successful real estate professional! I have observed the following things that you have done that I feel contributed to your business success: A commitment to learn and be educated with the proper tools for success; and a willingness to embrace necessary technology tools that benefit your business. Your desire for the knowledge needed in the business was impressive.”

Ochsner specifically pointed out that Maxon’s previous marketing experience helped with “disciplines of time management, marketing and lead generation. You took advantage of your past business marketing and were able to adapt it to the real estate industry.”

“For me, real estate is more than just sales,” Maxon pointed out.  “What drew me to my second career wasn’t selling. Selling insurance or stocks isn’t the same as selling real estate. Real estate has an emotional side that’s very rewarding. Successful real estate agents enjoy the business and financial elements of the business, but what I like most is the consociation created between my client and me.”

Maxon transacts about 60 times a year with production levels around $30 million. She credits a lot of her success to the principles and strategies that she gained from working in the other private sectors.

Maxon believes that to survive and flourish in a very competitive marketplace, “I have to hold onto a very basic truth: I work harder and my word is my core,” she stated. “I think what distinguishes me from the competitors is the value of my word. My word is an attitude, a commitment, and the singular reason I am in business today.”

About Marlene Maxon, RE/MAX Alliance

Marlene Maxon, the “Marketing Expert,” has over 25 years of solid and specialized marketing expertise. She is a member of the prestigious RE/MAX Platinum Club and has been featured five years in a row in 5280 Magazine as a Five Star Realtor, and mentioned in the prestigious New York Times as a Colorado Real Estate Expert. For more information, please call 303-549-8787, or visit www.homesincolorado.com.

For media inquiries, please call the NALA at 805.650.6121, ext. 361.