Press Release

December 31 , 2019

THE NALA and its Cause Marketing Program Celebrate a Year of Giving

 2019 marked an important year of giving at THE NALA, helping Soles4Souls provide shoes to people who needed them the most, Operation Warm give brand new winter coats to kids in need and Toys for Tots collect toys for less fortunate children so they would not be forgotten at Christmas.  

Ventura, CA

Through collecting baby and school supplies, and shoes, toys and coats, THE NALA, a nationwide digital marketing agency, charity efforts in 2019 made a major impact, locally, nationally and worldwide. Most recently, THE NALA hosted a successful donation drive for Operation Warm, a national nonprofit that makes brand new, high-quality winter coats and gives them away to children in need.  

“We raised enough for Operation Warm to make 50 winter coats for kids in need nationwide,” said Tiffani Tendell, Vice President - Communications and Business Development at THE NALA. “These coats not only keep kids warm, but promote self-esteem, school attendance and outdoor play.” 

Along with a number of clients that hosted Operation Warm donation drives, THE NALA’s businesses collected hundreds of toys for Toys for Tots in time for Christmas and collected more than 1,500 pairs of shoes for Soles4Souls, a nonprofit global social enterprise committed to fighting poverty through the collection and distribution of shoes and clothing. One of its clients, Caribe Resort, collected more than 640 pairs. The shoes help people in developing nations start and sustain their own small businesses and step out of poverty. 

To date, Soles4Souls, which THE NALA has been working with for a decade, has distributed more than 35 million pairs of shoes in 127 countries and generated over $250 million in economic impact.

For years, in fact, THE NALA, as part of its collective cause marketing program, has encouraged its clients to host fundraising campaigns for its many charity partners. In addition to Operation Warm, Toys for Tots and Soles4Souls, its long list of affiliated national and local non-profits includes Teddy Bear Cancer Foundation, Operation Homefront, The Greatest Generations Foundation, Crisis Aid International, Dream With Me Foundation, and StandUp For Kids, among others. 

About THE NALA™ 

The NALA offers small and medium-sized businesses effective ways to reach customers through new media. As a single-agency source, THE NALA helps businesses flourish in their local community using a variety of services, including press releases and a reputation and directory management program. THE NALA’s mission is to promote a business’ relevant and newsworthy events and achievements, both online and through traditional media. For more information or media inquiries, please call 805.650.6121, ext. 361.


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During this unprecedented time, STARSTIX, THE NALA and STARKART are here to support your business. We are fully operational and available to continue conversations about your Campaign needs.
As a reminder:

  • We partner with thousands of grocery stores throughout the US and right in your neighborhood. These stores are NOT CLOSING and in fact are seeing unprecedented numbers of shoppers.

  • When this trying time is over, your Campaign will be in place to remind everyone who you are and why they should do business with you. Everyone will need to rebuild!

  • Our RDM Program will allow you to be Discoverable online as more people turn to digital options as a way of doing business.

We are here to help in any way we can. Be safe, be diligent and above all be healthy!
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