Archives for September 2017
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20 Autumn Marketing Plans That Will Put Your Small Biz on Par With Pumpkin Spice Lattes

September 29, 2017
The following marketing ideas will help your small business experience everything this season has to offer.

Summer officially ended last week, but consumers have been able to find pumpkin spice flavor anything just about anywhere as early as mid-August. Contrary to what you might think, fall presents numerous opportunities for marketing your small business. Many people return home from vacation, kids go back to school, individuals desire a fresh start at this time of year, and some even start to prepare for the holidays. 

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The 4 Keys to Cause Marketing

September 22, 2017
The following cause marketing tips will better ensure success for both parties--your business and the non-profit(s) involved.

When trying to decide between two brands of similar quality and price, 90 percent of U.S. shoppers are more likely to choose the business that identifies with a cause. In order for your cause marketing efforts to be successful, you ought to consider transparency, implementation, and authenticity.

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