Archives for October 2016
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How Small Business Saturday Packs a Big Punch

October 28, 2016
According to a study by Civic Economics, 48 percent of purchases at local independent businesses go right back into the community, compared to less than 14 percent of sales made at chain stores.

Small Business Saturday is anything but small. In fact, in 2014, approximately $14.3 billion was spent at small independent businesses on the day, and in 2015, 95 million people went out to shop at small businesses on Small Business Saturday. Due to those impressive numbers, and that Small Business Saturday 2016 is predicted to equal or even surpass previous years, small business owners are strongly encouraged to keep their shutters open on Saturday, November 26, to help consumers celebrate the “shop small” movement, while simultaneously filling their coffers.

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The Top 3 Ways a Small Business Can Help its Community Post-Disaster

October 21, 2016
Volunteers, for example, carry out 90% of the humanitarian work of the American Red Cross.

Small businesses are often referred to as the backbone of their communities. They are also places that are consciously patronized by community-minded consumers who make a concerted effort to help small businesses stay afloat. For this reason, it is imperative that small businesses return the favor and not be fair-weather friends to their communities in times of disaster. In a previous blog, The Top 3 Ways a Business Can Weather a Natural or Man-Made Disaster, we illustrated the essential factors for any small business’ continuity plan in case of disaster. Now, the NALA shares the following three ways small businesses can help their communities post-disaster.

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During this unprecedented time, STARSTIX, THE NALA and STARKART are here to support your business. We are fully operational and available to continue conversations about your Campaign needs.
As a reminder:

  • We partner with thousands of grocery stores throughout the US and right in your neighborhood. These stores are NOT CLOSING and in fact are seeing unprecedented numbers of shoppers.

  • When this trying time is over, your Campaign will be in place to remind everyone who you are and why they should do business with you. Everyone will need to rebuild!

  • Our RDM Program will allow you to be Discoverable online as more people turn to digital options as a way of doing business.

We are here to help in any way we can. Be safe, be diligent and above all be healthy!
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