Archives for May 2016
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What is the Difference Between Search Engine Optimization and Online Reputation Management?

May 27, 2016
ORM is about building your brand and enhancing your image, whereas the sole focus of SEO is page ranking.

Search engine optimization (SEO) and online reputation management (ORM) oftentimes go hand in hand. For example, ORM utilizes SEO principles to boost the online reputation of a business, as businesses commonly use SEO in an effort to control top search engine results so that potential customers will get a positive first impression.

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Client Spotlight - Trifecta of Charity Drives Pays Off in Press

May 20, 2016
“This has been a wonderful experience and I plan on continuing to do events throughout the year and hope that each year these community events get bigger and more successful than the years before,” said Chris.

State Farm insurance agent Chris Nielsen’s journey with the NALA began with a goal of ensuring children in need were not forgotten at Christmas. Chris, who was getting ready to celebrate his 10th anniversary of being a State Farm agent and wanted a way to give back to the community, spearheaded a Toys for Tots toy drive after the NALA suggested a cause marketing campaign utilizing its Charity Branding program.

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