Archives for May 2017
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20 Ways To Make The Social Media Monster Your New Best Friend

May 26, 2017
Rather than looking at social media as the unconquerable villain, it is imperative for your business’ marketing plan to adopt it as an irreplaceable sidekick.

Often labeled as the “necessary evil” of marketing and advertising in the digital age, social media has proven itself as a time-consuming game-changer for small businesses. As necessary as social media platforms have become to our lives and marketing tactics, just how malicious is this tool to its core? With 2.3 billion active users on the rise, it has become clear that social media is more than just a fleeting fad. Platforms such as Facebook, Twitter, Instagram, and Snapchat have crept into our personal and professional lives with no plans of packing their bags.

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Top 3 reasons you should pay attention to the brains behind your business

May 19, 2017
Some of the globe’s largest, most successful corporations, including Hewlett Packard Enterprises, Microsoft, JP Morgan, Chase, Ford, Airbnb, Salesforce, and Facebook, have launched HR programs specifically targeted to recruit and hire neurodiverse individuals, broadening their talent pool and reaping the benefits as a result.

More than just a buzzword, “neurodiversity” promotes the inclusion of individuals with neurological differences, such as dyslexia, autism, ADHD, anxiety disorders, and dyspraxia, in the job market and workplace. However, these “neurological differences” can also describe the stark contrast between a left-brained, systematic thinker and a right-brained, imaginative thinker.

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