20 Ways To Make The Social Media Monster Your New Best Friend

Often labeled as the “necessary evil” of marketing and advertising in the digital age, social media has proven itself as a time-consuming game-changer for small businesses. As necessary as social media platforms have become to our lives and marketing tactics, just how malicious is this tool to its core? With 2.3 billion active users on the rise, it has become clear that social media is more than just a fleeting fad. Platforms such as Facebook, Twitter, Instagram, and Snapchat have crept into our personal and professional lives with no plans of packing their bags.