Archives for February 2017
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The Top 3 Small Business Spring Cleaning Tips

February 24, 2017
Spring is the time of plans and projects.

The advent of spring is fast approaching. This is a time of rebirth and rejuvenation. It is also a time for dreaded spring cleaning, and should be for small businesses as well; however, small business spring cleaning requires much less elbow grease and physical effort, but much more brain power and evaluation. In “Anna Karenina,” Leo Tolstoy wrote, “Spring is the time of plans and projects,” and this is especially true for small businesses. In order to assist small businesses with spring cleaning, the NALA shares the following three tips:

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Why PR and SEO Go Hand-In-Hand

February 17, 2017
Furthermore, PR professionals know which publications allow links, and SEO strategists know the keywords to use to generate organic SEO, aka the methods used to obtain a high placement (or ranking) on a search engine results page.

The goal of both public relations (PR) and search engine optimization (SEO) is to create eye-catching content that will obtain earned media. So, naturally, any successful marketing campaign should blend PR with SEO. On the PR side, quality content will entice journalists, while SEO enables link building. Furthermore, PR professionals know which publications allow links, and SEO strategists know the keywords to use to generate organic SEO, aka the methods used to obtain a high placement (or ranking) on a search engine results page. If used together, the results can be astronomical for even the smallest small business, whose mission, like any other business of any size, is to see their website at or near the top of Google search results.

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During this unprecedented time, STARSTIX, THE NALA and STARKART are here to support your business. We are fully operational and available to continue conversations about your Campaign needs.
As a reminder:

  • We partner with thousands of grocery stores throughout the US and right in your neighborhood. These stores are NOT CLOSING and in fact are seeing unprecedented numbers of shoppers.

  • When this trying time is over, your Campaign will be in place to remind everyone who you are and why they should do business with you. Everyone will need to rebuild!

  • Our RDM Program will allow you to be Discoverable online as more people turn to digital options as a way of doing business.

We are here to help in any way we can. Be safe, be diligent and above all be healthy!
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