Ethical and Effective Reputation Management
![](https://thenala.com/uploads/general/34/ethical_and_effective_reputation_management_the_nala_blog.jpeg)
Finding a false, misleading or damaging review online is one of a small business owner’s worst nightmares. Reviews such as these carry a lot of weight, and can potentially cost you business, as 83 percent of consumers read online reviews before making purchase decisions.