How To Build Your Small Biz Marketing Piggy Bank

September 15, 2017
Your small business can avoid these costly missteps by crafting a careful marketing plan that includes a clear marketing budget.

In order for your small business brand to grow and flourish, you will need to actively market your product, service, and even yourself. Common marketing mistakes include underspending on customer-facing efforts or overspending to reach a specific target audience.

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How To Expand Your Small Biz’s Reach with Nostalgia Marketing

September 8, 2017
Because nostalgia helps people feel better about themselves as well as the cultural past, evoking this emotion through content can boost consumers’ associations with your small business. The three following suggestions will make your brand a master at leading its audience(s) down memory lane.

We recently offered advice on how to market your small business to Millennials, the largest group of emerging consumers to date. A recent trend that appeals to both this crowd and older audiences is nostalgia marketing.

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