Archives for August 2016
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Why 1 is the Loneliest Number in a Press Release Campaign

August 11, 2016
The key to issuing press releases is to target the right audience and write the newsworthy release with your audience in mind.

There is an old saying that “familiarity breeds contempt,” but in the world of public relations familiarity begets credibility. In other words, the more that media outlets know about you and/or your business, the more likely they are to get your name out to the public. But how does one achieve this? Commission not one but a few press releases of various topics related to you and/or your business, such as an anniversary, a milestone, an expert opinion, a new product, an expansion, a newsworthy event, etc.

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North American Speaker Series Hits Ground Running with 3 Expert, Unique Segments

August 5, 2016
Audio elements give content a human and emotional touch, and can make your brand more recognizable and trustworthy.

The NALA’s North American Speaker Series (NASS) gives small and medium-sized business owners a unique platform to present their stories and industry expertise to a diverse, hyper-local audience through short, poignant audio segments. This is particularly advantageous due to the fact that within the next year, alternate content such as this is predicted to make up approximately 70% of consumer Internet traffic. Furthermore, audio elements give content a human and emotional touch, and can make your brand more recognizable and trustworthy.

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"British Columbia", "ON" => "Ontario", "NL" => "Newfoundland and Labrador", "NS" => "Nova Scotia", "PE" => "Prince Edward Island", "NB" => "New Brunswick", "QC" => "Quebec", "MB" => "Manitoba", "SK" => "Saskatchewan", "AB" => "Alberta", "NT" => "Northwest Territories", "NU" => "Nunavut", "YT" => "Yukon Territory" ); $state_list_usa = array( 'AL'=>"Alabama", 'AK'=>"Alaska", 'AZ'=>"Arizona", 'AR'=>"Arkansas", 'CA'=>"California", 'CO'=>"Colorado", 'CT'=>"Connecticut", 'DE'=>"Delaware", 'DC'=>"District Of Columbia", 'FL'=>"Florida", 'GA'=>"Georgia", 'HI'=>"Hawaii", 'ID'=>"Idaho", 'IL'=>"Illinois", 'IN'=>"Indiana", 'IA'=>"Iowa", 'KS'=>"Kansas", 'KY'=>"Kentucky", 'LA'=>"Louisiana", 'ME'=>"Maine", 'MD'=>"Maryland", 'MA'=>"Massachusetts", 'MI'=>"Michigan", 'MN'=>"Minnesota", 'MS'=>"Mississippi", 'MO'=>"Missouri", 'MT'=>"Montana", 'NE'=>"Nebraska", 'NV'=>"Nevada", 'NH'=>"New Hampshire", 'NJ'=>"New Jersey", 'NM'=>"New Mexico", 'NY'=>"New York", 'NC'=>"North Carolina", 'ND'=>"North Dakota", 'OH'=>"Ohio", 'OK'=>"Oklahoma", 'OR'=>"Oregon", 'PA'=>"Pennsylvania", 'RI'=>"Rhode Island", 'SC'=>"South Carolina", 'SD'=>"South Dakota", 'TN'=>"Tennessee", 'TX'=>"Texas", 'UT'=>"Utah", 'VT'=>"Vermont", 'VA'=>"Virginia", 'WA'=>"Washington", 'WV'=>"West Virginia", 'WI'=>"Wisconsin", 'WY'=>"Wyoming" ); ?>

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