With the following facts and figures in mind, your small business will see the value of investing in a long-term online marketing strategy that includes SEO to expand your brand’s reach and increase revenue over the long-term.
Even though October and Halloween have passed, perhaps the ghost of SEO still haunts your small business. SEO stands for “search engine optimization” and includes optimizing your brand’s website and online presence for organic search ranking. However, in 2017, SEO has evolved to include valuable Web content. More often than not, many small-scale and even medium-sized businesses don’t believe they will benefit from spending money on online marketing services, specifically an SEO strategy.