Caring for others should be a year-round goal, and not just during the holidays. Fortunately, with the NALA, businesses can champion a worthy cause whenever they choose through our Charity Branding program. Cause marketing involves the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit, and the NALA’s Charity Branding program allows small businesses to align with great causes to increase awareness and position the business as a leader that cares about making the world a better place.
The NALA, throughout the years, has introduced a plethora of diverse small businesses to one of its many top-rated charity partners. After which, the NALA, as part of individual cause marketing campaigns, announces these new partnerships in press releases, helping boost these businesses’ revenue as they assist people in need.
The NALA works with a long list of affiliated national and local non-profits, such as Operation Warm, which distributes high-quality, new winter coats to children in need throughout the United States; Soles4Souls, a nonprofit global social enterprise that is committed to fighting poverty through the collection and distribution of shoes; and Operation Homefront, whose mission is to build strong, stable and secure military families so they can thrive — not simply struggle to get by — in the communities they have worked so hard to protect.
In addition to these altruistic organizations, NALA charity partners include Toys for Tots, The Greatest Generations Foundation, Teddy Bear Cancer Foundation, GlobalGiving, Dream With Me Foundation and StandUp For Kids.
Keep in mind that cause marketing can help your business boost revenue, while simultaneously helping those in need. Visitors to your site like to see that you support worthy causes, and if you don’t they will see if your competitors do, which might persuade them to throw their business your competitor’s way. In fact, the number of consumers who say they would switch from one brand to another if the other brand were associated with a good cause is a whopping 87 percent. By championing a cause, your small business can become synonymous with social responsibility.