For small businesses, generating organic search results should be the main objective of SEO, because the mission of every business is to show up at or near the top of search results. Being at the top has many benefits, as millions of people utilize search engines daily to help them find information about products and services and the businesses that provide them, and usually don’t look past the first few. But how does a business obtain organic search results and reach the top of the SEO charts?
First and foremost, you need to identify and create a targeted keyword list, as keywords are the cornerstone of organic search engine results. Additionally, it is essential to use keywords that your business’ target clients are most likely to search for when looking for the kinds of products or services you offer. Use specific keywords that not only describe your business but its location. If you’re a Realtor in Colorado, don’t just use the keyword “Realtor,” use “Colorado Realtor specializing in first-time buyers and relocators serving Denver Metro, Cherry Creek, Highlands Ranch, etc.,” for example. The goal is to rank for the keywords with the most traffic.
You should also have a blog on your website, which enables you to always have fresh content on your site. Keep in mind that search engines favor websites that are frequently updated. Furthermore, every new blog enables you to share it through social media, which will drive more traffic back to your website. If you don’t have a blog, start one now. The key is to consistently create quality content, because the more there is on your business’ website, the more opportunities you create for organic traffic.
Once you have achieved all of the aforementioned and reached the top, or near it, monitoring your keyword rankings is important. By doing this, you will be able to determine what keywords are working and what are not.