Small businesses don’t have the mega marketing budgets that big businesses possess. However, they can still compete. This is where Facebook is really advantageous, as it is the world’s largest social network with over 2 billion users. In order to successfully market your small business on Facebook, utilize the following five tips:
No. 1: Define/narrow your audience. Determine how old your potential customers are likely to be, where they live and what they do for a living. How and when do they use Facebook? Familiarize yourself with Facebook demographics. By narrowing down your audience, you will be able to ascertain which will produce the most results for a given objective.
No. 2: Post with intention. As a small business, it is imperative that you be mindful about how you communicate with your target audience; i.e., post with intent instead of just throwing any information out there hoping someone sees it. Try using Facebook Audience Insights to determine the right posting rhythm and content mix.
No. 3: Optimize tabs. Tabs serve as the navigation bar for your small business’ Facebook page, so it is crucial to ensure your tabs are thoroughly organized and improve the audience’s ability to find information. Optimizing your tabs, restructuring their hierarchy and including important tabs provides the user with an easier experience.
No. 4: Make a Facebook group. This allows for an exchange of information regarding your business. For example, if you’re a Realtor, you can create a Facebook group about people looking to buy or sell a house. Find a niche for potential clientele and give them a space to connect, a space where you can also share your information.
No. 5: Create a strategic group name. Keep in mind when creating your small business’ Facebook group to name it after something people will actually search for in Facebook. This will greatly increase the odds that Facebook users will find your page, thus increasing awareness of your brand.