January 23, 2016
A business’ perception is its product. Consumers will often choose a more expensive product or the comparable product/service that happens to have better packaging or visuals based on the perceived value.

If you have, for example, a small brick-and-mortar furniture store with no online presence or website, would you just send out a sign-spinner whose sign simply says “Furniture” with an arrow pointing in the general direction of your store? You might, and people do, but it doesn’t bode well for attracting new business. Why? Because first impressions matter, and the aforementioned sign-spinner, unless he or she is also juggling chainsaws, will most likely not elicit much interest in anything besides their theatrical antics.

The same can be said about a lackluster website. Imagine that same furniture brick-and-mortar now has a website but has replaced the sign-spinner with only an arrow to click on its homepage that says “Furniture,” and what follows is just a couple of grainy and dull pictures of just a couple pieces of furniture with no added information. A visitor might click said arrow out of curiosity, but it will leave a dull first impression, and many visitors will be more apt to keep searching other sites and buy from the furniture store whose website includes all the elements of professionalism, such as slideshows featuring top-quality photos of the finest furniture in stock, links to other products sold, sales offers, promotions, company info, etc.

So why all the bells and whistles? Simply put, if you don’t have a professional looking website, or a website period, you are missing out on business, and losing it to your competitors that do. By not having a quality website, you risk potential customers not being able to reach you, but with a website your business is virtually accessible around the clock every day of the year. The bottom line is that in today’s technologically advanced society it is essential that every business, large or small, have a website, and the more professional looking, the better.

Once your professionally designed website is up and running, it will allow for customer convenience. Many purchases are made in the minds of consumers from the comfort of their living room or a coffee shop while browsing your business online. This is when high-quality photos really come into play, as pictures are not only worth a thousand words but perhaps thousands of dollars. Most people like to see your stock online before having to drive to the store to see if they like anything at all, and if they can order online, so much the better.

A professional looking and designed website enhances your credibility, keeps your customers constantly updated on your business, saves you time and money regarding getting the word out about your products and services and is known to increase sales. It is also a great platform for showcasing your products and services and posting client testimonials.

A business’ perception is its product. Consumers will often choose a more expensive product or the comparable product/service that happens to have better packaging or visuals based on the perceived value. In fact, a business’ website has just a few precious seconds to grab a visitor’s attention and ensure that it can deliver on the products and/or services they are looking for. And if you still don’t believe you have a product or service that can be sold on a website, keep in mind that even houses are sold online these days.

The NALA Blog

Blog Archives

Contact Us

Thank you for contacting us! We will get back to you as soon as possible.
Please enter the word you see in the image below:

We are located

During this unprecedented time, STARSTIX, THE NALA and STARKART are here to support your business. We are fully operational and available to continue conversations about your Campaign needs.
As a reminder:

  • We partner with thousands of grocery stores throughout the US and right in your neighborhood. These stores are NOT CLOSING and in fact are seeing unprecedented numbers of shoppers.

  • When this trying time is over, your Campaign will be in place to remind everyone who you are and why they should do business with you. Everyone will need to rebuild!

  • Our RDM Program will allow you to be Discoverable online as more people turn to digital options as a way of doing business.

We are here to help in any way we can. Be safe, be diligent and above all be healthy!
CUSTOMER SERVICE: (866) 767-3238

"British Columbia", "ON" => "Ontario", "NL" => "Newfoundland and Labrador", "NS" => "Nova Scotia", "PE" => "Prince Edward Island", "NB" => "New Brunswick", "QC" => "Quebec", "MB" => "Manitoba", "SK" => "Saskatchewan", "AB" => "Alberta", "NT" => "Northwest Territories", "NU" => "Nunavut", "YT" => "Yukon Territory" ); $state_list_usa = array( 'AL'=>"Alabama", 'AK'=>"Alaska", 'AZ'=>"Arizona", 'AR'=>"Arkansas", 'CA'=>"California", 'CO'=>"Colorado", 'CT'=>"Connecticut", 'DE'=>"Delaware", 'DC'=>"District Of Columbia", 'FL'=>"Florida", 'GA'=>"Georgia", 'HI'=>"Hawaii", 'ID'=>"Idaho", 'IL'=>"Illinois", 'IN'=>"Indiana", 'IA'=>"Iowa", 'KS'=>"Kansas", 'KY'=>"Kentucky", 'LA'=>"Louisiana", 'ME'=>"Maine", 'MD'=>"Maryland", 'MA'=>"Massachusetts", 'MI'=>"Michigan", 'MN'=>"Minnesota", 'MS'=>"Mississippi", 'MO'=>"Missouri", 'MT'=>"Montana", 'NE'=>"Nebraska", 'NV'=>"Nevada", 'NH'=>"New Hampshire", 'NJ'=>"New Jersey", 'NM'=>"New Mexico", 'NY'=>"New York", 'NC'=>"North Carolina", 'ND'=>"North Dakota", 'OH'=>"Ohio", 'OK'=>"Oklahoma", 'OR'=>"Oregon", 'PA'=>"Pennsylvania", 'RI'=>"Rhode Island", 'SC'=>"South Carolina", 'SD'=>"South Dakota", 'TN'=>"Tennessee", 'TX'=>"Texas", 'UT'=>"Utah", 'VT'=>"Vermont", 'VA'=>"Virginia", 'WA'=>"Washington", 'WV'=>"West Virginia", 'WI'=>"Wisconsin", 'WY'=>"Wyoming" ); ?>

Thank you for your interest in the
NALA's Reputation & Directory Management platform

Not Sure? Try Us For Free!
Start My Free 14-Day Trial